In celebration of Air Max Day, Nike hosted the Nike: On Air contest in 2018, giving residents the chance to create their own Air Max designs inspired by their hometowns. After working alongside Nike developers, winner Gwang Shin debuted his Nike Air Max 97 'Neon Seoul' sneaker in April 2019. Paying tribute to his city, Seoul, Shin draws influences from the famed neon signs in South Korea’s capital, decorating the leather upper with vivid-colored piping.